Privacy Policy

1. Introduction

This Privacy Policy explains how ZEDLAB Limited ("ZEDLAB", "we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website, contact us, or otherwise deal with us.

ZEDLAB Limited is a company registered in New Zealand (Company No. 9333681, NZBN 9429052757105), based in Hawke's Bay, Aotearoa New Zealand. We handle personal information in accordance with the Privacy Act 2020 and the Information Privacy Principles set out in that Act.

By using our website or providing us with your information, you agree to the practices described in this policy.

2. Information we collect

We only collect personal information that is necessary for the purposes described in this policy. This may include:

Information you give us

• Your name, email address, and phone number when you contact us, enquire about our work, or subscribe to our updates.

• The organisation you represent and your role, where relevant.

• The contents of any message, enquiry, or correspondence you send us.

Information we collect automatically

• Basic technical information when you visit our website, such as your IP address, browser type, device information, and pages viewed.

• Cookies and similar technologies, as described in section 6.

We do not knowingly collect sensitive personal information, and we ask that you do not send it to us unless it is necessary.

3. How we use your information

We use the personal information we collect to:

• Respond to your enquiries and communicate with you.

• Provide, operate, and improve our website and our services.

• Send you updates about our work, where you have asked to receive them.

• Understand how our website is used, so we can make it better.

• Meet our legal and regulatory obligations.

We will only use your information for the purposes for which it was collected, or for a directly related purpose, unless you agree otherwise or we are required or permitted by law.

4. Marketing communications

If you subscribe to our updates, we may occasionally send you information about our research, our work, and our progress. Every marketing email includes a way to unsubscribe, and you can opt out at any time by using that link or by emailing us at zac@zedlab.co.nz. We will action your request promptly.

5. Sharing your information

We do not sell or rent your personal information to anyone.

We may share your information with:

• Trusted third-party service providers who help us operate our website and business (for example, hosting, email, analytics, and form providers), and only to the extent needed to perform those services.

• Professional advisers such as our lawyers or accountants, where necessary.

• Government agencies, regulators, or law enforcement, where we are required or authorised to do so by law.

Some of our service providers may store or process information outside New Zealand. Where that happens, we take reasonable steps to ensure your information is protected by comparable safeguards to those required under the Privacy Act 2020.

6. Cookies and analytics

Our website uses cookies and similar technologies to help it function, to remember your preferences, and to understand how visitors use the site. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.

We may use analytics tools to collect aggregated, non-identifying information about website traffic and usage. This helps us improve the site.

7. Data retention

We keep your personal information only for as long as necessary to fulfil the purposes we collected it for, including to meet any legal, accounting, or reporting requirements. When we no longer need it, we will take reasonable steps to securely delete or de-identify it.

8. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction. This includes appropriate technical and organisational measures. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your rights

Under the Privacy Act 2020, you have the right to:

• Ask whether we hold personal information about you.

• Request access to the personal information we hold about you.

• Request correction of that information if it is inaccurate, incomplete, or out of date.

To make a request, or if you have any concern about how we handle your information, contact us at zac@zedlab.co.nz. We will respond as soon as we reasonably can, and within the timeframes required by law.

If you are not satisfied with our response, you have the right to complain to the Office of the Privacy Commissioner (www.privacy.org.nz).

10. Third-party links

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. The current version will always be posted on our website, with the effective date shown at the top. We encourage you to review it periodically.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

ZEDLAB Limited Email: zac@zedlab.co.nz Hawke's Bay, Aotearoa New Zealand