Freshness, held for longer.
FreshHold is ending fresh food loss with next-generation natural active packaging materials.
The Mission
Every harvest is grown to be eaten. Today, far too much of it never is. FreshHold uses natural science and engineering to keep fresh produce at its best for longer, so the loss the industry has learned to accept doesn’t have to be.
How We Do It
Natural, food-safe actives that manage ethylene and fight mould, so fresh produce holds its quality for longer.
Sustainable packaging materials that carry those actives into the pack and drop straight into what growers already use.
Why FRESHHOLD®
More of every harvest, sold.
About us
Built for the food we grow.
FreshHold was born in Hawke’s Bay, by people who grew up around orchards, packhouses and the business of sending fruit to the other side of the world. New Zealand sits further from its customers than almost any other producer, and every extra day on the water is another day for good fruit to fail. The distance isn’t changing, so the technology has to. We combine natural science with the materials and engineering that carry it into the pack. And we build what we design, because the fastest way to solve a physical problem is to make the thing that solves it. FreshHold® is the brand. ZEDLAB Limited is the agritech company behind it.
Backing New Zealand’s food and fibre goals
